SaaS Acquisition Stories w/ Lloyed Lobo Founder of Boast.ai and Traction
Lloyed Lobo, co-founder of Boast.ai and Traction, shares his insights on building communities, acquiring customers, and hiring in the startup world. He emphasizes the importance of building a community around your product or brand, using examples of successful companies like HubSpot and Ferrari. Lobo stresses the need for consistent engagement and fostering genuine connections within the community. When it comes to acquiring customers, Lobo advises founders to start local, host meetups, and be scrappy in the early stages. He also encourages founders to learn how to sell themselves before hiring a sales team. Finally, Lobo highlights the importance of clarity, alignment, and focus in a startup, as well as hiring individuals based on trajectory and motivation rather than just experience.